Delivering high-quality leads at scale.

We help B2B SaaS companies build qualified pipeline via cold email.
Fully done-for-you. Stop chasing leads, start closing deals.

We help B2B SaaS companies build qualified pipeline via cold email. Fully done-for-you. Stop chasing leads, start closing deals.

Booking meetings with
Booking meetings with

Approach

Why choose us

We don’t just send emails – we build a predictable system that turns your total addressable market into a steady source of qualified opportunities.

High Volume

Cold email at scale

Reach every decision maker in your target market. We build high-volume systems that create pipeline.

High Volume

Cold email at scale

Reach every decision maker in your target market. We build high-volume systems that create pipeline.

High Volume

Cold email at scale

Reach every decision maker in your target market. We build high-volume systems that create pipeline.

Pipeline

Consistent lead flow

Once we identify the winning message, we deploy a continuous outreach cycle that keeps engaging your entire market until the right moment to buy.

Pipeline

Consistent lead flow

Once we identify the winning message, we deploy a continuous outreach cycle that keeps engaging your entire market until the right moment to buy.

Pipeline

Consistent lead flow

Once we identify the winning message, we deploy a continuous outreach cycle that keeps engaging your entire market until the right moment to buy.

Expertise

Run by experts

Our team blends sales expertise with deep technical know-how to push cold outreach beyond industry standards.

Expertise

Run by experts

Our team blends sales expertise with deep technical know-how to push cold outreach beyond industry standards.

Expertise

Run by experts

Our team blends sales expertise with deep technical know-how to push cold outreach beyond industry standards.

Pricing

Shared success model

We align our pricing with the value we create for you. Working with us is always a win-win.

Pricing

Shared success model

We align our pricing with the value we create for you. Working with us is always a win-win.

Pricing

Shared success model

We align our pricing with the value we create for you. Working with us is always a win-win.

PROCESS

PROCESS

How it works

From uncovering every potential buyer in your market to scaling outreach that consistently converts.

1

Target Market Analysis

We map out your total addressable market – every potential buyer that fits your ICP.

1

Target Market Analysis

We map out your total addressable market – every potential buyer that fits your ICP.

1

Target Market Analysis

We map out your total addressable market – every potential buyer that fits your ICP.

2

Infrastructure Provisioning

We deploy and manage high-deliverability email infrastructure designed for high volumes to ensure your campaigns reach inboxes, not spam folders.

2

Infrastructure Provisioning

We deploy and manage high-deliverability email infrastructure designed for high volumes to ensure your campaigns reach inboxes, not spam folders.

2

Infrastructure Provisioning

We deploy and manage high-deliverability email infrastructure designed for high volumes to ensure your campaigns reach inboxes, not spam folders.

3

Finding Message-Market-Fit

We compose and test message variations to discover what resonates and drives real conversations.

3

Finding Message-Market-Fit

We compose and test message variations to discover what resonates and drives real conversations.

3

Finding Message-Market-Fit

We compose and test message variations to discover what resonates and drives real conversations.

4

Scaling Outreach

Once we hit the right formula, we scale outreach safely to turn your total addressable market into a steady stream of high-quality leads.

4

Scaling Outreach

Once we hit the right formula, we scale outreach safely to turn your total addressable market into a steady stream of high-quality leads.

4

Scaling Outreach

Once we hit the right formula, we scale outreach safely to turn your total addressable market into a steady stream of high-quality leads.

Who we work with

You'll get the most out of our service if you…

You'll get the most out of our service if you…

Best Fit

Run a B2B Saas with clear product-market-fit

Have a large addressable market (> 100k contacts)

Have a high customer lifetime value (> $10k)

Have a hungry sales team in place

Best Fit

Run a B2B Saas with clear product-market-fit

Have a large addressable market (> 100k contacts)

Have a high customer lifetime value (> $10k)

Have a hungry sales team in place

Best Fit

Run a B2B Saas with clear product-market-fit

Have a large addressable market (> 100k contacts)

Have a high customer lifetime value (> $10k)

Have a hungry sales team in place

Testimonials

What clients say about us

What clients say about us

"We brought them in to test outbound, and it started beating our ads almost immediately. The quality was unreal and consistent, so we prioritised cold email moving forward. They’re now fueling our pipeline."

"We brought them in to test outbound, and it started beating our ads almost immediately. The quality was unreal and consistent, so we prioritised cold email moving forward. They’re now fueling our pipeline."

Harry Garthwaite

Sales & Marketing Manager

300+

opportunities generated

300+

opportunities generated

>80%

growth attributed to us

>80%

growth attributed to us

Testimonials

What clients say about us

"We brought them in to test outbound, and it started beating our ads almost immediately. The quality was unreal and consistent, so we prioritised cold email moving forward. They’re now fueling our pipeline."

Harry Garthwaite

Sales & Marketing Manager

300+

opportunities generated

>80%

growth attributed to us

Pricing

Performance-based partnership

Performance-based partnership

Simple, transparent, and built around your growth. You only pay for qualified meetings – not promises.

Done-FoR-You

Done-FoR-You

Pay-per-meeting

+ one-time setup fee

Only pay for qualified leads

High-volume email infrastructure setup

Fully done-for-you

TAM mapping and list building

Strategy and copywriting

Lead nurturing

Campaign management

Bi-weekly checkins

FAQ

FAQ

Frequently asked questions

Find answers to the most common questions.

What makes your approach different from what we've already tried?

Only roughly 3% of the market is ready to buy at this point in time. Most agencies build a campaign once and hope for the best. Instead of leaving 97% on the table, we build a system that keeps touching every decision maker until they’re ready to buy. If you’ve tried cold email before and didn’t see any results, it most probably wasn’t build the way we do.

How do you make sure my emails land in the inbox?

We take email deliverability _very_ seriously. We take it so seriously in fact that we built our own proprietary email infrastructure (LUNATRO.MX) consistently reaching Fortune 500 companies and the likes. We track dozens of signals across all of our domains, inboxes and campaigns to stay on top of changes made by email service providers and spam filters.

How soon will I see results?

You can expect the first positive replies coming in 3-4 weeks after getting started. This usually is due to setting up the infrastructure, warming up the domains, list building, message variant testing etc.. The first one to two months of the engagement are all about extensive testing and finding message-market-fit – afterwards you can expect a stable reply rate as we scale to reach your entire market.

How is your pricing structured?

Next to a one-time setup fee to cover setting up the infrastructure and systems required for high-volume outreach, you only pay for qualified meetings that we book for your sales team. We align the per-meeting cost with the value it creates for your business.

What if a lead is not qualified or does not show up?

We run extensive filters and AI-powered ICP matching to ensure we only reach out to qualified prospects. However, should a lead not be qualified or would not show up to a booked meeting, you won’t be charged and we’ll use the feedback to refine our matching criteria to avoid booking unfit leads in the future.

What does collaboration look like?

We keep you in the loop, not in the weeds. You’ll get visibility on progress and results, while we handle the day-to-day execution that drives them.

How do I know if cold email is right for my business?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

What makes your approach different from what we've already tried?

Only roughly 3% of the market is ready to buy at this point in time. Most agencies build a campaign once and hope for the best. Instead of leaving 97% on the table, we build a system that keeps touching every decision maker until they’re ready to buy. If you’ve tried cold email before and didn’t see any results, it most probably wasn’t build the way we do.

How do you make sure my emails land in the inbox?

We take email deliverability _very_ seriously. We take it so seriously in fact that we built our own proprietary email infrastructure (LUNATRO.MX) consistently reaching Fortune 500 companies and the likes. We track dozens of signals across all of our domains, inboxes and campaigns to stay on top of changes made by email service providers and spam filters.

How soon will I see results?

You can expect the first positive replies coming in 3-4 weeks after getting started. This usually is due to setting up the infrastructure, warming up the domains, list building, message variant testing etc.. The first one to two months of the engagement are all about extensive testing and finding message-market-fit – afterwards you can expect a stable reply rate as we scale to reach your entire market.

How is your pricing structured?

Next to a one-time setup fee to cover setting up the infrastructure and systems required for high-volume outreach, you only pay for qualified meetings that we book for your sales team. We align the per-meeting cost with the value it creates for your business.

What if a lead is not qualified or does not show up?

We run extensive filters and AI-powered ICP matching to ensure we only reach out to qualified prospects. However, should a lead not be qualified or would not show up to a booked meeting, you won’t be charged and we’ll use the feedback to refine our matching criteria to avoid booking unfit leads in the future.

What does collaboration look like?

We keep you in the loop, not in the weeds. You’ll get visibility on progress and results, while we handle the day-to-day execution that drives them.

How do I know if cold email is right for my business?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

What makes your approach different from what we've already tried?

Only roughly 3% of the market is ready to buy at this point in time. Most agencies build a campaign once and hope for the best. Instead of leaving 97% on the table, we build a system that keeps touching every decision maker until they’re ready to buy. If you’ve tried cold email before and didn’t see any results, it most probably wasn’t build the way we do.

How do you make sure my emails land in the inbox?

We take email deliverability _very_ seriously. We take it so seriously in fact that we built our own proprietary email infrastructure (LUNATRO.MX) consistently reaching Fortune 500 companies and the likes. We track dozens of signals across all of our domains, inboxes and campaigns to stay on top of changes made by email service providers and spam filters.

How soon will I see results?

You can expect the first positive replies coming in 3-4 weeks after getting started. This usually is due to setting up the infrastructure, warming up the domains, list building, message variant testing etc.. The first one to two months of the engagement are all about extensive testing and finding message-market-fit – afterwards you can expect a stable reply rate as we scale to reach your entire market.

How is your pricing structured?

Next to a one-time setup fee to cover setting up the infrastructure and systems required for high-volume outreach, you only pay for qualified meetings that we book for your sales team. We align the per-meeting cost with the value it creates for your business.

What if a lead is not qualified or does not show up?

We run extensive filters and AI-powered ICP matching to ensure we only reach out to qualified prospects. However, should a lead not be qualified or would not show up to a booked meeting, you won’t be charged and we’ll use the feedback to refine our matching criteria to avoid booking unfit leads in the future.

What does collaboration look like?

We keep you in the loop, not in the weeds. You’ll get visibility on progress and results, while we handle the day-to-day execution that drives them.

How do I know if cold email is right for my business?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

© 2025 FF Holding UG (haftungsbeschränkt). All rights reserved.

Trademarks displayed on this website are property of their respective owners.

© 2025 FF Holding UG (haftungsbeschränkt). All rights reserved.

Trademarks displayed on this website are property of their respective owners.

© 2025 FF Holding UG (haftungsbeschränkt)

Trademarks displayed on this website are property of their respective owners.